The industry of engineered products is facing challenges. The market needs highly innovative and thoroughly engineered products. However, to stay competitive, the aera of cost- and time consuming tailored engineering, has to be replaced by standardization and modularization. Up to now the potentials from digitalization in the production, buzz-words Smart Factory and industry 4.0, provide further potentials to gain competitive advantages.
Not only the offering changes, also sales markets and offerings change. Whilst Sales previously focused mainly on western markets, the new growth areas are more and more in emerging markets. Furthermore, the product itself is not the one and only decision criterion anymore, but strong After Sales and Service offerings convince the customers.